Printing POS – Point of Sales materials effectively requires attention to detail and adherence to best practices to ensure the final product accurately represents your brand and attracts customers. These materials are strategically placed within the physical retail environment, close to the point of purchase. They can include shelf talkers, posters, counter displays, window decals, in-store signage and other materials positioned near checkout counters, aisles, or product displays where they’re most likely to capture shoppers’ attention.Here are some best practices for printing this type of material:
High-Quality Graphics
Use high-resolution images and graphics to ensure clarity and sharpness in your printed materials. Low-quality graphics can appear pixelated and unprofessional.
Consistent Branding
Maintain consistency in branding across all printed materials, including colours, fonts, logos, and messaging. Consistent branding helps build brand recognition and trust with customers.
Content
POS materials often highlight limited-time offers, discounts, new arrivals, or other incentives to encourage immediate action to drive immediate sales or influence purchase decisions on the spot.
Choose the Right Printing Method
Depending on your budget, quantity, and desired finish, choose the appropriate printing method such as offset printing, digital printing, or screen printing. Each method has its advantages and is suitable for different types of materials. Spectrum’s print management team is vastly experienced in selecting and approving print suppliers according to rigorous evaluation which includes capabilities, cost and capacity for printing and finishing requirements. That is one of the main reasons why our customers have consistent high-quality POS materials.
Paper Selection
Select the appropriate paper stock for your POS materials. Consider factors such as thickness, finish (glossy, matte, or satin), and durability. The paper should complement your design and withstand handling.
Readable Fonts
Use clear and legible fonts for text to ensure readability from a distance. Avoid overly decorative fonts that may be difficult to read, especially in smaller sizes.
Eye-catching Design
Create visually appealing designs that grab attention and effectively communicate your message. Use colour, imagery, and layout strategically to make your POS materials stand out. Our expert design team creates memorable point of sale and marketing collaterals to help our clients remain relevant to their audience.
Information Hierarchy
Organise information on your POS materials with a clear hierarchy. Important information such as product features, pricing, and calls to action should be prominent and easy to find.
Proofreading
Thoroughly proofread all text and content before printing to avoid errors in spelling, grammar, or information. Even minor mistakes can detract from the professionalism of your materials. Spectrum’s eye-eagled quality and print management team give our customers the peace-of-mind they need and ensure no errors occur on the final print versions.
Test Prints
Before printing a large quantity, Spectrum’s produces a few test prints to ensure colours, layout, and sizing appear as expected. Adjustments can be made as needed before final production. ISO 9,001 certification guarantees a rigorous quality process and approval of printed material. This process is fundamental to achieving the highest standard of printing.
Sustainable Practices
Considering environmentally friendly printing options such as using recycled paper, soy-based inks, or eco-friendly printing processes is crucial. Sustainable practices not only benefit the environment but also appeal to environmentally conscious consumers. Spectrum’s ISO 14001 certification guarantees that all sustainable printing and distribution processes are followed with rigour.
Compliance with Regulations
Ensure that your printed materials comply with relevant regulations according to the client’s industry, such as labelling requirements for certain products or safety warnings.
Distribution Plan
Develop a plan for distributing your printed POS materials effectively. Consider locations, timing, and methods for displaying or distributing materials to reach your target audience. Spectrum Third-Party Logistics (3PL) services will streamline the storage and fulfilment of all your marketing materials through high-technology, rigorous quality control, dedicated customer service and multiple distribution modes including mailing, road, sea and air.
Online Ordering Portal
Provide a portal for the distribution of a wide array of marketing materials. So marketing staff, remote employees, sales people, franchisees, and others can access, and order branded marketing materials the moment they need them. Spectrum’s webshop is an easy and fast way to centralise orders and scale marketing operations.
By following these best practices, you can ensure that your printed POS materials and marketing collateral are of high quality, effectively promote your brand and products, and ultimately contribute to driving sales and customer engagement.
Author: Gary Owens – Spectrum’s General Manager
