Irish Cancer Society - Print Management Case Study
The Irish Cancer Society is the national charity in the Republic of Ireland dedicated to eliminating cancer as a major health problem, and improving the lives of those who have cancer.
THE CHALLENGE
The Irish Cancer Society engaged Spectrum to design a series of awareness campaigns focused on cancer prevention and early detection. The materials needed to communicate critical health information in a clear, engaging, and sensitive manner to diverse audiences, including at-risk populations. Additionally, they wanted to effectively utilise their print budget to maximise the amount of print collateral they procured.
THE SOLUTION
- Design for Print
- Print Management & Brokerage
- Rigorous Quality Control
- Warehousing, Storage & Distribution
- Dedicated Print Manager
Spectrum have provided the Irish Cancer Society with a team of brand guardians who ensure all their print collateral is consistent, following brand guidelines to a T. Working with a wide range of stakeholders, Spectrum designs and procures print material such as brochures, posters, merchandise and promotional campaigns to name but a few.
- Creative Solutions for Complex Information: We developed a range of creative solutions, including brochures, posters, infographics, and social media content. The designs were tailored to convey complex medical information in a way that was easy to understand, using clear visuals and straightforward language.
- Commitment to Quality and Accessibility: Spectrum ensured that all materials were accessible, adhering to both print and digital accessibility standards. Our commitment to quality was evident in the meticulous design process and the collaborative approach we took with the Society to ensure that all content was accurate and impactful.
- Print Brokerage and Procurement: Our print brokerage expertise allowed us to source the best vendors for their diverse printing needs, including small and large format printing. By negotiating directly with vendors, we ensured the highest quality materials at the most competitive prices, allowing the Irish Cancer Society to maximise their budget while maintaining professional standards.
- Quality Control: To ensure consistency and excellence, Spectrum implemented rigorous quality control processes at every stage of production. This attention to detail gave the Irish Cancer Society confidence in the materials we provided, knowing they would represent their brand perfectly across all channels.
- Warehousing & Distribution: As part of our logistics services, we utilised our warehousing facilities to store their print materials, ensuring they were readily available for both planned events and last-minute needs. Our nationwide distribution network allowed us to deliver materials efficiently across Ireland, whether it was for large-scale national campaigns or smaller, localised events.
THE RESULT
The campaigns resulted in heightened awareness of cancer prevention measures, with measurable increases in public engagement on social media and attendance at educational events. Leaving the print management to the experts has allowed the team at Irish Cancer Society to dedicate more time on other projects within the company, which aims to transform the experiences and outcomes of people affected by cancer through our advocacy, support services and research.
This collaboration continues to play a key role in the success of the Irish Cancer Society’s mission, providing them with the reliable support they need to make a difference in communities across Ireland.
