Logistics Success Story
A Global Leader in Professional Haircare Excellence
Keune is a globally recognised professional haircare brand, trusted by salons and stylists in over 90 countries. With a strong focus on quality, innovation, and sustainability, Keune delivers premium products to professional salons, empowering stylists to create beautiful, healthy hair.
When expanding their direct-to-salon operations in Ireland, Keune faced significant logistical hurdles. By partnering with Spectrum, they streamlined their supply chain, cut costs, and improved customer satisfaction dramatically.
THE CHALLENGE
When Keune took over their Irish operations from a distributor, they encountered several operational and logistical challenges:
- High transportation costs
- Shipping products directly from the Netherlands to salons across Ireland was expensive and unsustainable.
- Long lead times
- Deliveries took 4–6 days, slowing down Keune’s ability to serve salons efficiently.
- Lack of visibility
- Limited tracking and visibility across shipments made it difficult to keep customers informed.
- The Netherlands logistics centre struggled to communicate effectively with local carriers.
IN THEIR OWN WORDS
"Shipping directly from the Netherlands was expensive and slow. We knew we needed a local partner to improve service and reduce costs."
– – Operations & Logistics Manager Ireland – –
THE SOLUTION
Keune partnered with Spectrum to establish a more efficient, localised logistics network in Ireland. Spectrum delivered a tailored solution:
- Localised Fulfilment Center in Ireland
- Orders now ship directly from Spectrum’s Irish facility, cutting delivery times drastically.
- Eliminated multiple handling steps and reduced complexity.
- Next-day Delivery Service
- Keune salons now enjoy next-day service, improving customer satisfaction and loyalty.
- Seamless systems integration
- Spectrum’s SAP was fully integrated with Keune’s Oracle system to automate order processing.
- Spectrum provided IT support to resolve initial “teething issues” and ensure smooth operations.
- Dedicated customer service
- A direct point of contact at Spectrum for queries, claims, and support.
- Personalised communication and fast response times.
"Spectrum’s team has been incredibly supportive. Their customer service is excellent, always responsive and willing to go the extra mile for us."
– – Operations & Logistics Manager Ireland – –
THE RESULT
Reduction in Transport Costs
Monthly transportation costs have dropped significantly while handling more orders.
Lead times cut from 4–6 days to Next-day delivery
Salons now receive products faster, supporting Keune’s growth and customer retention.
Improved Visibility and Control
Localised communication with carriers ensures better tracking and fewer delivery issues.
Stronger Customer Relationships
Improved service quality helps Keune build trust and expand its Irish market share.
Future expansion into Northern Ireland
Keune is already planning to implement Spectrum’s logistics services to support its Northern Ireland B2C supply chain, ensuring consistent service across the region.
"We truly value our partnership with Spectrum and look forward to continuing to strengthen our relationship as we scale Keune’s operations. Their support has been instrumental in helping us grow in the Irish market, and we’re excited about what we can achieve together in the future."
– -Supply Chain Engineer – –
By partnering with Spectrum, Keune transformed its Irish logistics network. The collaboration reduced costs, sped up deliveries, and improved customer satisfaction, laying the foundation for future growth.
If your business is looking to streamline logistics and scale efficiently, Spectrum’s customised solutions can help you achieve similar results.