Barnardos Design, Print & Distribution
Case Study
Barnardos is a children's charity dedicated to helping hundreds of thousands of children, young people, parents and carers across Ireland and the UK.
THE CHALLENGE
Barnardos, a leading Irish children’s charity, required a partner to support the complex demands of their national campaigns and events. With a focus on protecting and nurturing children, Barnardos needed consistent, high-quality print materials and merchandise to reflect their mission and resonate with both children and families. The charity also wanted to ensure that their print practices aligned with their values of sustainability and environmental responsibility.
This involved managing a range of services, including design for print, print brokerage, bespoke merchandise, and kitting, as well as warehousing and nationwide distribution for a variety of campaigns and events—all while adhering to strict environmental standards through ISO 14001-certified sustainable practices.
Barnardos required a range of marketing services including print, design, kitting and distribution for many of their campaigns throughout the year, including their Big Toddle Campaign which has been running for over a decade.
THE SOLUTION
Spectrum provides Barnardos with a full project management team to orchestrate a seamless design, print and kitting service to their array of stakeholders and deliver high-quality campaigns. Our GDPR certified staff were entrusted with the handling of highly sensitive data to deliver to creches and playschools across Ireland.
Spectrum took on the task of delivering a comprehensive print management and logistics solution that was carefully tailored to Barnardos’ needs.
We began with design for print, working closely with Barnardos to create visually impactful and consistent messaging across all their materials. From brochures and flyers to large-format banners and event signage, we ensured that the designs were child-friendly, engaging, and clearly communicated the charity’s mission of supporting children and families in need.
With our print brokerage services, we sourced the best vendors for Barnardos’ various print needs, from small-format flyers to large-format posters and displays. Using our expertise, we negotiated the most competitive rates without compromising on quality, ensuring that Barnardos could make the most of their budget. Importantly, all vendors were selected based on their adherence to sustainable printing practices, in line with our ISO 14001 certification, ensuring minimal environmental impact at every stage of production.
To streamline Barnardos’ campaigns, we offered kitting services, assembling tailored kits of marketing materials, merchandise, and event supplies, ready to be distributed across Ireland. This service ensured that every package was carefully assembled, quality-checked, and ready to use—saving Barnardos time and ensuring consistency.
Throughout the process, Spectrum maintained rigorous quality control standards, ensuring that every print and merchandise item met Barnardos’ high expectations. From initial design to final distribution, our team performed thorough checks to guarantee accuracy, consistency, and quality in every order.
To support Barnardos’ logistics, Spectrum’s warehousing services provided secure storage for their materials, allowing for quick and efficient access whenever they needed to launch a campaign or support an event. Our strategic nationwide distribution network ensured that materials were delivered promptly and accurately, reaching communities across Ireland.
THE RESULT
With Spectrum’s integrated print management and logistics services, Barnardos successfully ran multiple campaigns and events across Ireland, delivering consistent and impactful messaging to their audience. The bespoke merchandise and printed materials not only engaged supporters but also reinforced the charity’s mission, helping to increase awareness and drive donations