Whether you’re showcasing at a trade show, launching a new product, or hosting a corporate activation, the right display units can turn heads, attract foot traffic, and amplify your brand message. From sleek light boxes to outdoor-ready gazebos, here are 20 high-impact, print-ready displays to elevate your next event or campaign.
1. Pull-Up Banners (Roll-Up Banners)
Best for: Portability and quick setups
Compact and easy to deploy, pull-up banners are ideal for showcasing your branding, event messaging, or key offers in lobbies, booths, or presentation areas. They’re cost-effective, easy to transport, and can be reused multiple times.
Pro tip: Invest in high-quality, tear-resistant material. Use bold fonts, minimal text, and vibrant colours. Place logos at the top and key messages at eye level.
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2. Pop-Up Exhibition Stands
Best for: Branded backdrops at trade shows
These collapsible walls are ideal for creating an immersive branded space. Use them to form the backdrop of a booth, media wall, or product display zone.
Pro tip: Ensure your background visuals are high resolution and extend to the edges for a seamless look.
3. Pixlip Lightboxes
Best for: Eye-catching, illuminated displays
Pixlip frames use backlit fabric to make your visuals pop. Perfect for drawing attention in darker environments or busy event halls.
Pro tip: Choose clean, high-contrast designs for maximum visibility under backlighting.
4. Free Standing Display Units (FSDUs)
Best for: Brochure distribution or product sampling
These cardboard or corrugated displays combine storage and branding. Ideal for displaying leaflets, merchandise, or promotional items. FSDUs work well in high-traffic areas and allow you to creatively showcase small giveaways, or sample products. Fully printable on all sides, they double as promotional tools and functional shelving.
Pro tip: Keep messaging at eye level and make the unit interactive – think product testers or takeaways.
5. Stand Displays
Best for: Product features or directional signage
Stand displays are rigid printed signs that stand tall in open spaces. Use them to highlight key benefits, direct traffic, or reinforce your theme. Think of them as sturdy, reusable signs for featured content or messaging.
Pro tip: Use short, snappy messages and arrows or icons for clear direction.
6. Counter Display Units
Best for: Tabletop branding or POS promotions
Perfect for reception desks or sampling tables, these compact printed units keep branding visible at close range while offering space for handouts or samples.
Pro tip: Incorporate QR codes or digital touchpoints to bridge online and offline engagement.
7. Branded Counters or Podiums
Best for: Product demos and information desks
These counters provide a professional, branded workspace for your team to engage with visitors.
Pro tip: Coordinate your podium graphics with surrounding walls or banners for a unified look.
8. Hanging Banners and Ceiling Displays
Best for: Long-range visibility in crowded spaces
Suspended signs help your booth get noticed from afar, especially useful in large halls or multi-brand venues. These overhead displays can be printed in various shapes (circular, square, triangle) and grab attention from a distance.
Pro tip: Use double-sided printing and bold colours to increase exposure from multiple angles.
9. Fabric Walls / SEG Frames
Best for: Sleek, modern visuals
Silicone Edge Graphics (SEG) offer a frameless, clean look ideal for displaying lifestyle imagery or minimalist design.
Pro tip: Go for tension fabric with UV printing for rich, vibrant colours that last across multiple uses.
10. Exhibition Stands
Best for: Full-scale branded environments
Custom-built exhibition stands incorporate various elements (walls, shelves, lighting, and counters) for a fully immersive brand experience.
Pro tip: Plan the visitor journey within your space to encourage interaction and maximise dwell time.
11. Gazebos (Branded Tents)
Best for: Outdoor events, festivals, and activations
Gazebos provide shelter while giving your brand high visibility. They’re essential for open-air events.
Pro tip: Print on all four sides of the canopy and add side walls for increased brand exposure and weather protection.
12. Bunting
Best for: Creating atmosphere and movement
Custom bunting adds a fun, decorative layer to your space. Perfect for festivals, outdoor markets, or casual corporate events.
Pro tip: Alternate colours and messages across each flag for variety and visual rhythm.
13. Flags
Best for: Outdoor branding and high-visibility signage
Printed flags are lightweight, portable, and designed to move with the wind – making them hard to miss at outdoor activations, entrances, or roadside promotions.
Pro tip: Keep designs vertical and bold. Use single strong messages: your brand name, campaign tagline, or an arrow to direct traffic.
14. Floor Graphics
Best for: Navigation, branding, or gamification
Floor decals can guide traffic, promote offers, or add creativity underfoot.
Pro tip: Use anti-slip laminate and bold contrast colours to ensure safety and visibility.
15. Cardboard Display Standees
Best for: Photo ops and brand engagement
Life-sized cut-outs of people, mascots, or products are great conversation starters and perfect for selfies and social media.
Pro tip: Add a branded hashtag or QRcodes and encourage visitors to tag and share their photos for online reach.
16. Modular Display System
Best for: Flexibility and long-term use
These reusable systems can be reconfigured or rebranded for different events, making them a smart investment for frequent exhibitors.
Pro tip: Invest in multiple printed panels for seasonal campaigns or different messaging, while reusing the same hardware.
17. Custom Tablecloths and Table Runners
Best for: Branded touchpoints at tables or counters
A printed tablecloth instantly elevates a basic table. Include your logo, colour scheme, and campaign messaging for a polished look.
Pro tip: Choose wrinkle-free and washable materials for long-term use.
18. Brochure Holders and Literature Stands
Best for: Distributing printed marketing materials
Make your brochures accessible and appealing by using branded, printed holders. These help keep your space tidy and professional.
Pro tip: Match the design with your event theme or booth colours.
19. Exhibition Shell Scheme
Best for: Fully branding standard exhibition booth spaces
Most trade shows provide shell scheme booths – modular walls with aluminum frames. Instead of leaving them blank, you can fully brand them with custom printed panels, tension fabric, or foam boards for a clean, professional look.
Pro tip: Measure your specific shell scheme panels accurately and opt for seamless designs across each section to avoid awkward breaks in your visuals.
20. Arch Displays
Best for: Event entrances, product zones, or photo backdrops
Printed arches create an impressive entry point or focal area at events. They frame your space while reinforcing your brand message. Great for exhibitions, launches, or even internal corporate events.
Pro tip: Use arches to define zones (e.g., “Innovation Hub” or “Demo Area”) and pair with floor graphics or flags to create a full branded environment.
Final Thoughts
When planned and executed well, printed display units do more than decorate your space, they invite conversation, build trust, and drive action. Whether you need sleek lightboxes for a conference or weatherproof gazebos for a festival, each display unit plays a strategic role in your brand experience.
Need expert support with designing, printing, delivering and installing your next round of display units? Talk to Spectrum for end-to-end support – from creative concepts to final logistics. We’re here to help your brand show up at its best.