3PL Kitting Services: A Comprehensive Guide for Driving Sales & Enhancing Customer Loyalty with Product Bundles

In today’s competitive marketplace, offering personalised and efficient services to customers is more important than ever. One powerful way to stand out and create a lasting impression is through kitting and assembly services provided by a third-party logistics (3PL) like Spectrum. By bundling products into bespoke kits, your business can offer value-added services that enhance customer experience, drive sales, and improve customer loyalty. 

But what exactly is kitting and how it can benefit your business? Let’s dive into how kitting and assembly services can transform your logistics and sales strategies. 

 

What is Kitting and Assembly? 

Kitting involves bundling several products into one single package or kit, which is then sold as a unit. Assembly refers to putting various components together into a finished product before shipping it out to the customers. 

For example, a cosmetics company might combine multiple beauty products into a “self-care kit”, or a tech company could bundle a laptop with essential accessories like a mouse, charger, and software package.These bespoke kits offer customers more value, while simplifying the purchasing process. 

When handled by your 3PL provider, kitting and assembly become a seamless part of your end-to-end logistics operations. From design and procurement of components to storage and fulfilment, the entire process can be managed by Spectrum to ensure efficiency and consistency. 

Product Bundles vs Single Items: The Sales Advantage

Kitting and product bundling offer significant advantages over selling individual items. According to industry research:

  • Product bundles increase the average order value by 10-30%, as customers are more likely to purchase a package of related items at a discounted price than a single item. 
  • A study by Shopify found that product bundles increase conversions by up to 36%, as customers perceive more value when purchasing multiple items in one transaction. 
  • Additionally, customers are 67% more likely to purchase a new product when it is part of a familiar bundle, as it minimises perceived risk and encourages exploration of new items. 

These statistics show the immense power bundling in driving higher sales and improving the overall shopping experience. 

Bespoke Kits: Tailored Solutions for Your Business

“One of the biggest advantages of Spectrum’s kitting and assembly services is the ability to offer bespoke kits tailored to your specific business needs. Whether you are launching a limited-edition, gift set, running a seasonal promotion or simply offering value bundles to drive sales, kitting allows you to be flexible and innovative” Kieran Doyle, Kitting & Assembly Manager at Spectrum. 

Spectrum can work with you from the very beginning to design and procure components necessary for your kits, ensuring that every detail aligns with your brand identity. After kitting, the products are stored in the warehouse and seamlessly shipped out as part of the standard fulfilment process. 

End-to-End Service: From Concept to Fulfilment

By outsourcing your kitting and assembly to a 3PL like Spectrum, your business gains access to an end-to-end service, which streamlines the entire process. Here is how it works: 

 

beverage product bundle
  • Design: Experienced design team to determine impactful package designs and layouts
  • Procurement: Spectrum has expertise in brokerage and procurement of items and components to your business kits, ensuring quality and cost-efficiency. 
  • Assembly: The physical assembly of your kits are handled by Spectrum, bundling individual items into cohesive, attractive packages. 
  • Storage: Once assembled, your bespoke kits are securely stored in the warehouse, ready for fulfilment. 
  • Fulfilment: When a customer places an order, Spectrum handles the shipping, ensuring quick and accurate delivery. 

The end-to-end service simplifies your operations, reducing overhead costs and freeing up your internal resources to focus on growing your business.

Creating a Lasting Impression on Customers

Kitting is more than just a logistical service – it’s a way to create a lasting impression in the minds of your customers. Offering custom, well-packaged bundles can transform the unboxing experience into something memorable, increasing customer satisfaction and improving brand perception. 

Consider the impact of receiving a carefully curated gift set versus single product wrapped in bubble wrap. A thoughtfully designed kit enhances the perceived value of your products and makes your brand stand out from competitors. 

The heightened customer experience helps foster loyalty and encourages repeated purchases. In fact, research shows that 81% of customers are more likely to return to a brand that offers a premium unboxing experience

The Sales and Loyalty Boost 

Offering product bundles and custom kits, helps businesses to achieve not only an increase in sales but also improve customer loyalty. When customers feel that they are receiving added value – whether through cost savings, convenience, or unique shopping experience – they are more likely to make repeated purchases and recommend your brand to others. 

In the long run, bundling products and utilising kitting and assembly services can help to: 

  • Higher average order value: Customers are willing to spend more on bundles compared to individual items.
  • Increased customer loyalty: A memorable and satisfying shopping experience increases the chances of repeat business.
  • Reduced inventory costs: Kitting and bundling help move products that might otherwise sit in storage, freeing up warehouse space and reducing holding costs.

Conclusion

By leveraging kitting and assembly services from Spectrum 3PL, you can deliver highly customisable, value-packed bundles that resonate with customers, help to increase sales, and build long-term loyalty. Whether you’re an eCommerce business or a traditional retailer, bundling products and offering bespoke kits is a proven strategy to differentiate yourself in the market and leave a lasting impression on your customers.

Embrace kitting and assembly to streamline your operations, boost your bottom line, and enhance the overall customer experience. Spectrum’s end-to-end service ensures that every aspect of the process—from concept to fulfilment—is handled efficiently and professionally, allowing your business to thrive in a competitive marketplace.