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Marketing Execution

Let us execute your marketing plan while you get on with what you are great at - Marketing.

Print Management

We pioneered the print management concept in Ireland and have been sourcing and managing our clients’ below the line needs ever since. From consultancy level expertise to the end product we leverage our considerable spend in the print management channels to deliver a significant difference to your bottom line. From stationery to stands, mugs to mouse mats and much more, the Spectrum procurement team can assist you with sourcing inventive yet practical promotional products to engage your audience.

Procurement

We have access to the most up-to-date digital technology and can provide a comprehensive range of digital solutions from our extensive and expert supply chain partners.

Spectrum procures a wide range of print, point of sale and packaging across all printing formats including lithographic, screen, digital, gravure and web.

Logistics

Mtivity, alongside our ERP system SAP, provides a hosted software as a service (SAAS) solution.

This allows our procurement team and supply chain partners to manage and optimise the process from origination through production and fulfilment.

Design

We work with businesses across many sectors, helping them create effective communications across all types of media.

We do this by bringing together a team of creative individuals all focused on your brand and how best to tell your story.

How We Work

Whether creating unique concepts for both print and digital media or becoming your brand guardian we follow 4 simple steps to deliver excellence every time.

Understand

Every brand needs to know where it’s headed. We work with your team to help them understand what your brand stands for, or needs to stand for to remain relevant to your customers.

Strategise

Applying our knowledge from the understanding phase, we develop and clarify the brand strategy

Design & Create

We begin to design and finalise the brand identity and develop the look and feel of the brand following the brand guidelines.

Implement & Review

We then launch the strategy and design, maximizing on the coverage it receives.

Brand Promotion

We offer a unique range of in-store brand activation services, supporting you in finding the most efficient and effective approach to your in-store marketing requirements, including POS solutions.

FSDU & In Store Theatre

Spectrum provide a full design and consultancy service for FSDU and In-Store Theatre design and delivery.

Promotional Items

We come with fresh ideas, open ears and whole-hearted enthusiasm to find the best promotional products for you and your customers.

Retail Merchandising

Spectrum provides end-to-end tailored in-store merchandising solutions

Exhibitions

Whether a customised modular solution or a complete bespoke exhibition display, we have the expertise to deliver on-time, on-budget and on-brand.

Customer journey marketing

Maximise your customer data through strategic customer journey planning and deep data analytics.
Our Mail & CRM solutions are geared to keep investment costs low and conversions high through targeted, customer-centric methods that place your message or campaign in the optimal place along the customer journey. Through data integration across multiple touchpoints, plus the technology to drive scale, efficiency and optimization, we help you to achieve true 1-to-1 marketing with your most important audience.

DIRECT MAIL

From campaign planning, to optimization and execution, we provide secure and accredited end-to-end Direct Mail solutions.

PRINT & INSERT

Whether newspaper, magazines, FSI, package inserts, blow-ins or shared mail distribution, our team focuses on getting your business in front of your best prospects.

Brand Hub

Brand Hub is a turnkey self-service marketing portal for the customisation and distribution of a wide array of marketing materials.

Anytime Anywhere

Marketing staff, remote employees, sales people, franchisees, and others can access, customise and order branded marketing materials the moment they need them.

Build to your Brand’s needs

You can populate your secure BrandHub with print materials, digital assets, video, campaign messaging, advertisements, fulfilment items, and virtually any other product or document. Spectrum can enable selected assets to be editable for localisation and design cost reduction purposes with critical branding elements locked down.

Automate and analyse

The customisable workflow allows you to manage and control the ordering process. The access and approval levels are aligned with your specific business requirements, and in-depth analytical reports can help you monitor the cost and usage patterns across the entire organisation.

This means that the product access and approvals are aligned with virtually any business requirement. Powerful analytics reports can help you understand the cost and usage patterns across the entire organisation.