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Coca Cola

Coca-Cola HBC is one of the world’s largest bottlers of drinks. They manufacture, package, merchandise and distribute the final branded products to trade partners and consumers throughout Ireland and Northern Ireland.

Challenge

To support their trade partners and future sales growth Coca-Cola required a print logistics partner that could store, pick pack and deliver marketing collateral throughout the island of Ireland in a fast, cost-effective manner.

Solution

Storing over 650 pallets of marketing collateral for Coca-Cola, Spectrum process 98 pallets worth of marketing material for Coke every week. Kitting files are received and processed by our customer services team, picked, packed and shipped overnight to Coke’s trade partners and Spectrum collection depots.
  • Dedicated Customer Service Representative
  • Kitting
  • Nationwide Collection Depots
  • Trade and Sales Rep customer service support

Result

Coca-Cola HBC Ireland have freed up thousands of square feet of their own warehousing space along the capital human resources and management time required to run such a demanding high throughput marketing operation.

411 pallets of marketing material processed monthly in 2017.

128 Bulk Kitting files processed to hundreds of locations.

“Since 2004, Spectrum have demonstrated a willingness to meet and exceed the high expectations of Coca Cola HBC Ireland. We view Spectrum as a key partner that help us execute our multi-channel print marketing strategy in both the Republic of Ireland and Northern Ireland”
Ian McCue, Marketing Services Manager